Standing out from the crowd concept

Pitching in a Digital World

Posted on September 2, 2016

Do you remember that childhood book, The Rainbow Fish by Marcus Pfister in 1992? It emphasized the importance of accepting differences among us. At that point, we were talking about accepting the fact that we are all different; now we … Continue reading


Understand the Decision Making Process

Posted on July 11, 2016

Sales cycle is a term tossed around in the B2b environment on a frequent basis.  For those who may not be familiar, according to piper drive, a sales cycle is the series of predictable phases required to sell a product … Continue reading


Change Management in a B2b Environment

Posted on July 5, 2016

Change comes with the territory.  Within every organization, there is and will always be some kind of change.  Whether its organizational re ordering, new policy implementation, or introduction of a new tool; change can be unpredictable and can bring a … Continue reading

direct mail

Why We Shouldn’t Let Direct Mail Die

Posted on June 28, 2016

  When was the last time, if ever, you got a piece of mail at work? In the digital marketing age, it has become way more common for virtual mailboxes to be filled with mail from B2B companies than actual … Continue reading


Clean Data is Worth the Investment

Posted on April 6, 2016

Everyday there seems to be a new place to find new data or a innovative technology to capture leads. In a business that’s 99% driven by data, I have found myself a little overwhelmed by all my options.  Being overwhelmed … Continue reading


How are you repositioning in 2016?

Posted on January 29, 2016

  I always love the beginning of a new year. True in that it’s a good-bye to holiday celebrations and extra time with family and friends, but is always coupled with knowing there’s a clean slate.  A chance to reflect … Continue reading

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