How to Calculate the True Cost of a Lead

Posted on November 7, 2014

A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign. Truth is, … Continue reading

Scaling Sales

How to Scale Sales Without Adding Headcount

Posted on September 3, 2014

Start-up companies often face a classic catch-22: they need to invest in a sales team to generate revenue but lack the funds for hiring more reps.What most companies fail to realize is that they already have the right staff; it’s … Continue reading


Internal vs. Outsourced Lead Generation

Posted on July 22, 2014

Most marketers and sales development managers (like Jim) agree that having a consistent flow of quality leads is crucial to the growth of the business. However, on the topic of whether an organization should outsource lead generation or handle it … Continue reading


Marketers: Stop Hypothesizing and Start Testing

Posted on June 24, 2014

Before embarking on a lead generation program, companies often believe they must have all the answers: who is the ideal customer, which market is the most ripe, what message is best. Companies can spend months hypothesizing about the perfect calling … Continue reading

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