TechPoint April Blog

How to build a better prospecting list

Posted on April 10, 2014

via our friends at TechPoint by Jenny Vance Whether you are a young, growing company, or an established organization, if your solution has the ability to target a large range of industries it can be tough to know where to … Continue reading

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How Lead Generation can impact branding

Posted on February 21, 2014

“Lead generation is the largest live dialog that a company will have with the marketplace, so it makes sense that it also can contribute valuable information to branding efforts.” Published via businessinterviews.com & written by B.I.   LeadJen is a B2B lead generation company … Continue reading

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Seven Factors of Successful Lead Generation Campaigns

Posted on February 14, 2014

Our friends at TechPoint have featured a story by LeadJen President, Jenny Vance for the month of February. Full article posted via TechPoint Indy Blog I often am asked, “What makes a lead generation campaign successful?” After running hundreds of campaigns … Continue reading

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Lead Generation Shouldn’t Take a Holiday

Posted on December 16, 2013

Most people like to squeeze in some extra time off during the holiday season. It only makes sense to reduce or suspend sales prospecting, too, right?  While most sales and marketing managers assume that December is the lowest performing month for … Continue reading

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5 Ways to Improve Lead Generation ROI

Posted on November 21, 2013

By Jenny Vance and published by our friends at TechPoint  Forget connect rates and appointments per lead. If you really want to know how your lead generation program is faring, look to these early indicators that show if you’re on the right … Continue reading



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