52 Weeks of Prospecting – Prep before the call

Posted on January 27, 2015

Whether you are an enterprise rep or a full-time SDR, prospecting time is precious. The more prepared you are before the call, the better the outcome. This week’s vlog tackles some high-level questions about how to approach pre-call prep. Questions … Continue reading


How to Calculate the True Cost of a Lead

Posted on November 7, 2014

A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign. Truth is, … Continue reading

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