LeadJen

300% ROI from email and teleprospecting combo to house list: See how two emails and six phone calls generate an average 4-to-1 ROI for this healthcare IT company's lead generation.

Jenny Vance was recently featured in Call Center Times for her article "5 Questions to Determine If You Should Outsource Lead Generation"

Jenny Vance appears in Inside Indiana Business to share "Five Ways to Make Trade Shows Pay".  Vance discusses that the trade show season is in full swing, and so is the dance to justify their cost. One of the largest expenditures of a B2B marketer, trade shows siphon off precious marketing dollars with the promise of generating leads and driving sales.

LeadJen's, Jenny Vance appeared in DemandGen's Report, State of Demand Generation Report gathered from leading experts. Vance talks about assessing success over 2011 and applying the success to 2012 in lead generation efforts such as; finding trends and honing messaging that worked and fixing what lacked. Read Vance's article in it's entirety below.

LeadJen's Jenny Vance contributes to Overdrive, the official blog of the entrepreneurs organization with her article on good New Years resolutions for Entrepreneurs. Vance mentions several goals that business owners can keep in the forefront of their minds as the new year kicks off from; investing in valid prospect data to investing in technology to measure effectiveness of prospecting.