Startup companies must balance lead generation efforts to fill the buyer pipeline with the need to closely monitor the budget. This can be a difficult challenge -- creating opportunities that will result in cash flow with limited cash on hand. Read on to learn how Scale conducted a test, what went into the decision-making process, and why the test led to $500,000 in revenue, a 20% teleprospecting connect rate and $5 million in venture capital funding within six months.
The TechPoint Innovation Summit & EXPO will host LeadJen President, Jenny Vance as one of its Rapid Fire speakers for a high-energy presentation on: How Marketing Intelligence Impacts Company Financing.
"Marketers are beset with deadlines, targets and expectations, a mix of pressures that can tempt them to make decisions that will wreak havoc on their efforts to properly generate leads. To help marketers fight the good fight, we spoke with some experts who discussed the Seven Deadly Sins of lead generation: lust, gluttony, sloth, greed, envy, wrath and pride."
For those of you who missed out on LeadJen Proving It 2012, view this awesome video by keynote speaker, Peter Fuller of Scale Computing.
Fuller helps you explore the new trend toward brand loyalty and the power of telemarketing. He also explains how you can get 20X the dollar return just by changing the way you look at marketing.
Every lead is important, but in campaigns targeted at high-value leads, the importance is magnified because the risk associated with losing a sale is much greater. That's why marketers need to approach high-value leads differently than high-volume leads.