Marketers must engage in a way that “delivers the right information at the right time to keep the prospect engaged without them feeling pressured. Knowing when to convey the right information at the right time requires an understanding of where prospects and customers are in the customer lifecycle by observing their behavior.
LeadJen ranks No. 3439 on the 2012 Inc. 500|5000 with Three-Year Sales Growth of 55 Percent!
A founder and early marketing leader for many technology start-ups, Peter Fuller, VP Business Development & Alliances for Scale Computing, knew that in order to raise the capital needed for a successful market launch for his new company, he’d first have to build a sales pipeline. Investing in lead generation, Fuller built his sales pipeline to $2 million in just a year. In the process, he gained valuable market intelligence that positioned the company for a total of three rounds of funding valued at over $30 million.
Michael Tasner, one of the most sought after and respected marketing authorities today, and Chief Marketing Officer for Guerrilla Marketing, will be a keynote speaker at LeadJen's Demand Generation Summit on Sept. 7th in Indianapolis. Tasner will be speaking on how Guerrilla Marketing utilizes your time, energy and imagination rather than money to produce better results in your marketing.
Don't miss out on Proving It 2012! Attend our first annual client and partner conference and gain valuable insight into technologies, processes, and services used to prove stronger ROI on lead generation. Then join us out at Crooked Stick golf club for the BMW PGA tournament. Click here to register now!
Marketers can more than triple their results by categorizing prospects into four groups, A-D. This process enables marketers to model the potential ROI of their lead generation effort over time and avoid abandoning their effort prematurely.