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How do you determine the ROI of a Lead Generation campaign. Lessons learned and what to do going forward.
Monday is the best day for healthcare marketers to schedule outbound sales calls, according to an infographic and white paper released by LeadJen. These studies highlight best practices for healthcare companies from 2010-2012. Records included more than 30,000 conversations with healthcare professionals, which resulted in more than 2,000 qualified appointments and converted to more than $30 million in sales revenue.
Calling cadence plays an important role in lead nurturing. It is a symphony of prospecting balance that involves rhythmic timing and structure. Learn some tips on how to best strategize this balance.
- What hard and soft costs are involved in lead generation - How to evaluate the value of hard versus soft costs - Important considerations for internal versus outsourced lead generation efforts