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Unvalidated Data Wastes Thousands

The cost of not validating data before starting a lead generation program can really add up for a company.

cost-of-not-validating-dataA groundbreaking study by LeadJen shows that when data is not cleansed companies:

  • Spend more than $20,000 per sales rep on wasted calls.
  • Set just ¼ the sales appointments with the same amount of effort.

 

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