LeadJen

LeadJen is featured in Douglas Karr's blog, Jesubi: Simplified Demand Generation on Marketing TechBlog. Karr writes about how the CRM, Jesubi, helped to improve the touches per hour for LeadJen.

Many LeadJen programs start with our clients expressing a need to better understand their target marketplace. It could be that our clients want to better understand competitive presence or market share, complimentary technologies being used in the market, contract length and renewal time frame, department size and/budget, etc. When working with new clients, we often start the campaign (I’ve heard this described as a ‘white space’ campaign in the past) with the goal to set appointments and also gather important information about all accounts that can be used to build targeted campaigns in the future.

LeadJen has always worked closely with clients…so closely that our team members are dedicated to client projects and become like a member of the client’s company! Part of having such a close working relationship is sharing any and all information that results from a calling campaign. Whether it’s updated contacts, email addresses, call notes, phone number updates, or edits to important fields (budget, existing solutions, time-frame, size), clients see value in having these updates made live in their master database.

Jesubi has become a critical partner for LeadJen as well as a best practice solution for each and every LeadJen client project. The Jesubi reporting solution allows us to give real-time insight to our clients and it is more than just the standard telemarketing reports customers might be used to receiving from other vendors (i.e. # of calls, # of connects, and time on the phone.) Jesubi allows us to provide activity-level data AND allows us to dive deeper into every call result.