300% ROI from email and teleprospecting combo to house list: See how two emails and six phone calls generate an average 4-to-1 ROI for this healthcare IT company's lead generation.
Jenny Vance was recently featured in Call Center Times for her article "5 Questions to Determine If You Should Outsource Lead Generation"
Jenny Vance appears in Inside Indiana Business to share "Five Ways to Make Trade Shows Pay". Vance discusses that the trade show season is in full swing, and so is the dance to justify their cost. One of the largest expenditures of a B2B marketer, trade shows siphon off precious marketing dollars with the promise of generating leads and driving sales.
LeadJen's, Jenny Vance appeared in DemandGen's Report, State of Demand Generation Report gathered from leading experts. Vance talks about assessing success over 2011 and applying the success to 2012 in lead generation efforts such as; finding trends and honing messaging that worked and fixing what lacked. Read Vance's article in it's entirety below.
LeadJen's Jenny Vance contributes to Overdrive, the official blog of the entrepreneurs organization with her article on good New Years resolutions for Entrepreneurs. Vance mentions several goals that business owners can keep in the forefront of their minds as the new year kicks off from; investing in valid prospect data to investing in technology to measure effectiveness of prospecting.
LeadJen's Jenny Vance contributes to Business 2 Community on whether or not slowing down in December is a good business move or not. Those that don't stop tend to have a stronger new year than those that stop.
LeadJen's Jenny Vance is freatured among Business 2 Community's 38 experts to share predictions on the future of social media in 2012 in the featured article about the Future of Social Media.
Save the Date! AA-ISP Indiana Q3 happy hour event on September 28th from 4-6pm in the Broad Ripple area. Our focus for this event will be tracking success metrics for Inside Sales. Bill Johnson, CEO of Jesubi will be our highlighted speaker and he will be sharing tracking metrics that can be used to substantially improve inside sales results.
Fox Business; Small Business Center featured LeadJen's Jenny Vance as she discussed the benefits of knowing what to look for when looking to hire an external sales force. Check out what Jenny recommends!