How do you determine the ROI of a Lead Generation campaign. Lessons learned and what to do going forward.
- What hard and soft costs are involved in lead generation - How to evaluate the value of hard versus soft costs - Important considerations for internal versus outsourced lead generation efforts
No one starts a lead generation program expecting it to fail. On the contrary, most marketers expect campaigns to succeed. But when goals are not based on historic data, campaigns can fall apart.
Most marketers agree that having a consistent flow of quality leads is crucial to the growth of the business. However, that’s usually where agreement about lead generation ends. What are some things to consider when building out your lead generation program, and when is the right time?
CSO Insights reports that lead management optimization tools increase the conversion of leads to sales for about half the companies using these tools. Increases are most significant when both sales and marketing departments formally apply lead-management optimization. But, for most firms, there is still room for improvement.
Now that it's been a few months since our interns returned to campus, Marshall VanNahmen reflects on the impact this summer work has had on our business and what we'd do differently. Here are the lessons Marshall Vanhamen learned...
Startup companies must balance lead generation efforts to fill the buyer pipeline with the need to closely monitor the budget. This can be a difficult challenge -- creating opportunities that will result in cash flow with limited cash on hand. Read on to learn how Scale conducted a test, what went into the decision-making process, and why the test led to $500,000 in revenue, a 20% teleprospecting connect rate and $5 million in venture capital funding within six months.
"Marketers are beset with deadlines, targets and expectations, a mix of pressures that can tempt them to make decisions that will wreak havoc on their efforts to properly generate leads. To help marketers fight the good fight, we spoke with some experts who discussed the Seven Deadly Sins of lead generation: lust, gluttony, sloth, greed, envy, wrath and pride."