LeadJen

Jenny recently contributed to Directnewsline Newsletter.

Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics. With that in mind, here are seven elements essential to successful use of b-to-b lists:

Whether talking with prospective clients in sales presentations, introducing LeadJen during a project kick-off discussion, or discussing a results review of our metrics, we talk about it. What is “it”? Well, it’s the Big 4 (and I’m not talking about the Big 4 auditors). At LeadJen and for our clients, the Big 4 are targets, training, messaging and campaigns. These are the Big 4 things we need to constantly evaluate to make sure our programs result in the best possible outcomes for our clients—maximizing every ounce of the budget to the nth degree to achieve more sales leads, more appointments and more revenue. These are the questions we ask for our clients…