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Market Research: The LeadJen Difference |
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The LeadJen process for Market Research evolved from trial and error. Like other marketers, we procured lists of leads and discovered that much of the data was out-dated and irrelevant. Instead of throwing money towards marketing campaigns targeting the wrong audience, the LeadJen Market Research Process allows clients to leverage their target market expertise to build a customized list of leads. LeadJen can build a list of target accounts from client parameters, or can leverage internal data and add-value with more appropriate titles and contact information. Each lead is verified through a set of online best practices and phone validation.
Using the LeadJen Market Research Process, our clients have improved response rates on marketing campaigns through increased deliverability and targeted messaging to the right audience.
On to Step 3: Campaign Development »
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LeadJen Services |
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Target Account Lists
LeadJen can build a list of target accounts based on client parameters and publicly available data.
Target Contact Lists
LeadJen can add relevant, validated contacts to existing account lists to widen the account coverage footprint.
Email Address Lists
LeadJen can append email addresses to existing database contacts, providing an opportunity for clients to reach their target audience through an entirely new channel.
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Customer Experience |
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"LeadJen adds tremendous value to our database marketing efforts. As a marketer, I have confidence that our data is accurate and my marketing messaging is reaching the most relevant contacts in my target accounts."
Edward Wendling
Marketing Director, Advanced Solutions International
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