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Campaign Development: The LeadJen Difference |
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The LeadJen process for Campaign Development leverages accurate data and incorporates a 'drip' campaign model to maximize results for the client. The 'drip' campaign methodology supports a timely and persistent process for sales follow-up by supplying a relevant volume of leads to support and maintain the sales queue over time.
The LeadJen Campaign Development Process also helps to warm the phone follow-up process with a well-coordinated approach combining marketing campaign delivery with timely phone follow-up. As a result, the prospect is more receptive than a traditional cold call, and LeadJen clients see a direct impact on campaign responses and qualified prospect appointments. With this process, clients have seen consistent sales pipeline growth.
On to Step 4: Sales Support »
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LeadJen Services |
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Campaign Planning
LeadJen can customize a campaign plan and process to support the lead volume relevant to achieve desired results.
Campaign Delivery
LeadJen provides marketing campaign fulfillment for email, direct mail and phone follow-up campaigns.
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Customer Experience |
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"As the recognized leader of Enterprise Marketing Management solutions, we measure the results of our own marketing programs. LeadJen has provided us
with a 8 to 1 return on our investment in their services. Our sales team trusts the meetings the LeadJen team has set for us - LeadJen is a true
virtual extension of Team Aprimo."
Bill Godfrey
CEO, Aprimo Inc.
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