Monday is the best day for healthcare marketers to schedule outbound sales calls, according to an infographic and white paper released by LeadJen. These studies highlight best practices for healthcare companies from 2010-2012. Records included more than 30,000 conversations with healthcare professionals, which resulted in more than 2,000 qualified appointments and converted to more than $30 million in sales revenue.
Calling cadence plays an important role in lead nurturing. It is a symphony of prospecting balance that involves rhythmic timing and structure. Learn some tips on how to best strategize this balance.
Early stage companies often face a Catch-22 situation when trying to raise capital. Venture capital firms want to see a revenue stream before committing to funds, but companies need funding to launch products and implement marketing programs. Insight into how to quickly build a sales pipeline that will be attractive to investors through a targeted lead generation program.
In a rush to close out the calendar year quota, sales managers often put prospecting on the back burner beginning around Thanksgiving. Their belief that most prospects are busy, on vacation or at holiday parties further justifies their inaction. Contrary to popular belief, the numbers show that prospecting in December positions a company for a top-performing January.
Every lead is important, but in campaigns targeted at high-value leads, the importance is magnified because the risk associated with losing a sale is much greater. That's why marketers need to approach high-value leads differently than high-volume leads.
Marketers can more than triple their results by categorizing prospects into four groups, A-D. This process enables marketers to model the potential ROI of their lead generation effort over time and avoid abandoning their effort prematurely.
It is with great sadness that we share a recent loss of a dear LeadJen employee and friend, Mary Ellen Farrell. Mary Ellen "ME" Farrell passed away suddenly this weekend. She worked for LeadJen as a Lead Development Executive for over 6 years and was a greatly valued member of our team. Our team is working through this loss, how it impacts each of us personally, how it impacts the company and how we can team together. We want to especially thank all of our LeadJen friends and clients for their thoughts, prayers and support during this grievous time.
"Smiles, ME" - you will be missed!
To develop an internship program that delivers value to both the company and the intern, Marshall VanNahmen recommends these best practices...
LeadJen's Jenny Vance contributes to iMedia Connection this week in her article about the growing trend for businesses to begin using social media as a way to spur sales effectiveness. Vance lays out and explains three steps companies should use when wanting to add a sales component to their social media program; monitor, respond, and covert.