Products & Services
Digital nurturing helps gain market coverage more quickly, engage previously unresponsive prospects and gain awareness on product positioning.
Outbound teleprospecting and digital marketing should work together to improve the results on both sides of the funnel. LeadJen’s Digital Lead Nurturing & Scoring service opens new doors for your marketing campaign by providing each prospect a rich online experience.
- Email Lead Nurturing: Through a campaign of personalized and targeted messaging, companies can gradually influence qualification and buying behavior. A prospect unready to buy today is still a potential buyer. Effective client segmentation and campaign workflow design enables your company stay connected to potential prospects. We help you understand your audience with messaging and a triggered plan for follow up to educate prospects on your company products and services.
- Digital Event Recruitment: Our appointment setting methods produce information about our clients market to enable them to effectively reach prospects.
- Lead Scoring Implementation: We help establish a scoring methodology based on account profile information as well as the prospect’s digital behavior and outbound calling responsiveness.
- Content Creation: We enhance your campaigns by incorporating digital content that enhances prospects online experience and drives them to digital content that influences their decision-making process. From white papers and case studies to email design, video content and landing pages, we provide the tools needed to support your lead nurturing strategy.