Monday is the best day for healthcare marketers to schedule outbound sales calls, according to an infographic and white paper released by LeadJen. These studies highlight best practices for healthcare prospecting from 2010-2012. Records included more than 30,000 conversations with healthcare professionals, which resulted in more than 2,000 qualified appointments and converted to $30 million in sales pipeline and more than $10 million in revenue.
The healthcare prospecting infographic graphically presents best practices gleaned from lead generation campaign records for healthcare companies from 2010-2012, including a quarter million call and email attempts, and more than 30,000 conversations with healthcare professionals. These calls resulted in more than 2,000 qualified appointments, $30 million in sales pipeline and more than $10 million in revenue.
Topics include average conversion rates in the healthcare market, which steps in the campaign result in the best return, the best day and time to set appointments, and best practice guidelines.
For example, the infographic shows:
- Healthcare marketers are setting 76 percent more appointments now than three years ago.
- More than 28 percent of healthcare prospecting appointments are set during the first phone call.
- Inbound responses to email and voice mail account for nearly a quarter of appointments set in the industry.
- Referrals account for almost 20 percent of appointments set.
“Healthcare is constantly changing and new federal and state regulations are making keeping up even more difficult. This is creating opportunities for companies that provide solutions,” said Jenny Vance, president of LeadJen. “Marketing and sales executives can capitalize on these opportunities by understanding the tactics that best reach their market and deliver the best results.”
Wanna learn more?
Download the Healthcare Prospecting White Paper below.