INDIANAPOLIS, IND. – (December 16, 2010) – LeadJen (www.leadjen.com), a B2B lead generation company that helps sales and marketing executives get value out of every prospecting call, has produced a new white paper detailing how marketers can better bridge the gap between the marketing and sales funnels.
Titled “First Contact Management: Bridging the Gap From Marketing to Sales,” the paper was developed in concert with Raab Associates, Inc. and Jesubi. It is available free at http://leadjen.com/download-david-raabs-whitepaper-on-bridging-the-gap-between-sales-and-marketing.
“Moving leads from marketing into the sales pipeline is challenging for many companies,” said Jenny Vance, president of LeadJen. “Marketing spends a lot of time and money generating leads through digital marketing applications that the sales organization rejects because they are not qualified, or the sales organization doesn’t follow up on systematically. This paper examines the problem and lays out a solution.”
The white paper shows how online interactions from email, Web pages, forms, downloads and Webinars can be turned into true personal relationships using processes that can be tested in advance and offer little risk. Topics include the processes and systems needed to do the first contact right, and how to assess the success of prospecting and lead generation efforts.
To download a free copy of “First Contact Management: Bridging the Gap From Marketing to Sales,” go to http://leadjen.com/download-david-raabs-whitepaper-on-bridging-the-gap-between-sales-and-marketing.
About LeadJen
LeadJen is a B2B lead generation company that uses unparalleled data and insight to drive prospect interactions that convert to sales. The company’s committed team and proven, repeatable process benefits clients targeting industries including, healthcare, manufacturing, retail, financial services, life sciences and high tech. President Jenny Vance is ranked in the top five of the Most Influential People in Sales Lead Management of 2010. LeadJen is based in Indianapolis. For more information go to www.leadjen.com.
For information contact:
Clarus Communications
Mara Conklin, 847-816-9411
Linda Muskin, 847-432-7300