The 411 is a blog focused on lead generation best practices and providing a platform to share client wins and what is working the marketplace based on measured data analysis. 

LeadJen recognizes that in the business process outsourcing arena, maximizing client returns is crucial for increasing revenue. For this reason, we have recently partnered with a global provider of IT and Process outsourcing services, who has a client base comprising several Global 1000 organizations. This company focuses exclusively on optimizing cost of ownership of technology investments for customers and managing large IT applications.

We are proud to aid companies like this in providing services that translate into tangible business outcomes for our customers. In one of our most recent efforts, persistency proved to be the key in linking vital IT services to customers.

A few months ago, one of our lead development associates was able to connect with the CIO of a very large agency in New York. The CIO mentioned that it was a requirement for her company to work solely with state-approved vendors as they are affiliated with the state of New York. Our associate ended the conversation stating that she would get back to her to see if they were on that list, as well as look into other options such as sub-contracting.

After discovering that the IT company did not make the approved list, our team member sent an email to the CIO, who immediately responded with a request for me to call her that day. Because of our team’s dedication, this associate was able to turn this lead into an appointment and had their Director of Sales take the call with her as it’s in his area.

It turned out that the company is currently in the midst of an immense modernization project and would like him to get in touch with their contact person from the vendor to discuss possible testing opportunities.

By utilizing B2B sales leads, appointment setting and persistence, we were able to make significant strides in pairing the right companies with those that are in need of service. There is now a new outside lead to follow up on as a potential client and the possibility of working with a very large state agency in some capacity.