CASE STUDIES AND WHITE PAPERS
Indiana Fluid Power
For nearly 40 years, IFP (Indiana Fluid Power and IFP Automation) has been designing and selling fluid power, motion control and automation systems for the industrial and mobile OEM marketplace. A family-owned and operated business, IFP is known for its knowledgeable sales engineers and focus on value-added solutions. Within 90 days of working with LeadJen, IFP closed a $500,000 deal.
Compendium & Revenue Marketer Jim Brown
Jim Brown has a love-hate relationship with lead generation. A revenue marketer who has counseled some of the country’s fastest-growing brands, including FedEx, 3M and Cummins, Jim understands the importance of prospecting. However, not all prospecting efforts are successful in generating leads and helping the business grow.
After NetApp launched data storage solutions to the healthcare market, executives found they were held back by trade show lists in which nearly two-thirds of all contacts were irrelevant or missing too much information to be actionable. LeadJen’s database experts quickly went to work on the lists, bringing them to almost 100 percent accuracy in just a few short months. Now, NetApp’s sizable investment in trade shows has been optimized and sales calls are more productive.
PatientKeeper’s initial foray into telemarketing failed, so when an experienced marketing director introduced outsourced appointment setting with LeadJen into the marketing mix, sales reps were skeptical. Despite having a complicated message, LeadJen has surpassed expectations and turned the skeptics into supporters.
Start-ups often face a classic Catch-22 when trying to raise capital. Venture Capital firms want to see a revenue stream before committing funds, but start-ups need funding to launch the product and attract customers.
Terra Staffing Group
Terra Staffing Group stepped outside its comfort zone and hired LeadJen to handle appointment setting for a new office. After just a few months, LeadJen surpassed benchmarked expectations, and turned skeptical sales reps into big fans.
WebLink International is a leading provider of online software for membership-based organizations, such as chambers of commerce and business associations. In addition to providing back office systems for membership management, association management, customer relationship management and content management, WebLink helps organizations monetize their websites through advertising and sponsorship opportunities.
First Databank (FDB)
First Databank (FDB) works closely with LeadJen to support specific business-to-business direct marketing campaigns to enhance lead qualification and management. The company has generated first year account revenue from sales directly related to LeadJen campaigns valued at four times the lead generation investment, and has a sales pipeline with a first-year account value that will more than double current results.
As a young company, MindStream Analytics needed to grow sales and build awareness of the company to set the stage for future sales opportunities. The company augmented its enterprise sales staff with outsourced lead generation from LeadJen. In just 16 months, LeadJen appointments have generated projects and a sales pipeline with a combined value of $2 million.
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