Tag: marketing campaigns
Getting past the gatekeeper – 52 weeks of prospecting success
| Leave a Commentgate·keep·er ˈɡātˌkēpər/ noun 1 an attendant at a gate who is employed to control…
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Got Leads? How To Generate Leads From High Impact Direct Mail
| Leave a CommentDirect Mail Marketing We collaborated with conceptual wizards – Print Resources – to create…
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Sales Lead Management Association hosts webinar with Jenny Vance on ROI of Lead Gen Programs
| Leave a CommentHow do you determine the ROI of a Lead Generation campaign. Lessons learned and…
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MarketingProfs Take 10 Webcast: Things to Consider Before Outsourcing Your Lead Gen Efforts
| Leave a Comment– What hard and soft costs are involved in lead generation – How to…
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Target Marketing and LeadJen on How to Set Achievable Lead Generation Goals
| Leave a CommentNo one starts a lead generation program expecting it to fail. On the contrary,…
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Target Marketing: ‘Tis the season for B2B appointment setting
| Leave a CommentIn a rush to close out the calendar year quota, sales managers often put…
Read more »Target Marketing on The Care and Feeding of High-Value Leads
| Leave a CommentEvery lead is important, but in campaigns targeted at high-value leads, the importance is…
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