LeadJen

It is with great sadness that we share a recent loss of a dear LeadJen employee and friend, Mary Ellen Farrell.  Mary Ellen "ME" Farrell passed away suddenly this weekend.  She worked for LeadJen as a Lead Development Executive for over 6 years and was a greatly valued member of our team.  Our team is working through this loss, how it impacts each of us personally, how it impacts the company and how we can team together. We want to especially thank all of our LeadJen friends and clients for their thoughts, prayers and support during this grievous time.

"Smiles, ME" - you will be missed!

To develop an internship program that delivers value to both the company and the intern, Marshall VanNahmen recommends these best practices...

LeadJen, a B2B lead generation company that helps sales and marketing executives get value out of every prospecting call, announced that it has been selected by National Energy Control of Indiana for outsourced lead generation.

National Energy Control of Indiana specializes in creating turnkey energy efficiency solutions to help businesses reduce risk, cut costs, and improve operating efficiency and profitability. Jeff Lackey, owner of the company, decided to outsource his appointment setting to LeadJen.

Take a look at the article below written by David Port and the included is a link to Entrepreneur.

As a business owner, you’re always selling. Here’s how you can find, nurture and close prospects.

On a sweltering hot afternoon last summer, Jon Crandall, founder of JC Landscaping , drove around Peabody, Mass., wearing a heavily insulated snowplow operator’s suit and boots and handing out ice cream while playfully reminding potential customers that the harsh Northeastern winter was just around the corner. He’ll do the same thing this year, only this time he’ll rent an ice cream truck and hand out snow cones, both of which will be emblazoned with the company’s logo.

One of the challenges start-up companies face is convincing outside investors to take a chance on them. Without a history of strong sales or a long list of satisfied customers, most start-ups must rely on market statistics that show there is a need for their product or service. But many financiers want stronger data.

We have included a link below from our partner’s March Newsletter, Thompson/Kerr Displays, describing the success of one of our clients at a recent tradeshow. Weblink was able to achieve a 20% response rate on accounts with pre and post-show promotions.

Outcall…call out…call down…cold calls…prospecting…telemarketing…

No matter how you slice it, it’s always meant the same thing…until now.

Many young companies or even established companies that are looking to enter a new market or try a new strategy struggle with the same question. Where do we start?

There seems to be a general feeling that a company cannot get started without having an answer to every question. When in reality, it’s almost impossible to answer those questions without actually getting started!

As a leading Web 2.0 media publishing company, Veotag provides an innovative solution that enables small, medium and large organizations to publish audio, video, and archived web presentations to the Internet quickly and easily. However, as the use of media and podcasting became increasingly popular, the Veotag team was confronted with the dilemma of initiating outbound lead generation into targeted verticals and follow-up qualification to tradeshow and web leads. Additionally, Veotag needed to achieve its goals which were to improve marketing campaign response rates, increase market share, and deliver high volume of quality appointments to the sales team. LeadJen’s services and Jesubi’s software fulfilled all of these tactical and visionary marketing campaigns, while working as a cohesive entity to Veotag’s direct sales team. Today, LeadJen is a confident partner of Veotag.