LeadJen’s Jenny Vance will be one of the speakers at the BMA Indianapolis’s Thursday event and spoke with Chris Lucus, from BMA Indy, about the upcoming presentation on Revenue Marketing.
Vance talked about why good lead generation is so important. “…At the highest level, lead generation programs offer the largest scope of live dialogue with prospects across the market place. If it’s not done right, then there can be a negative impact on the brand.”
And also how technology is changing lead generation. “Without technology, the feedback would be all conjecture and would be based on the most recent prospect feedback vs. the most frequent”