If lead generation was a car, data would be the wheels.
If B2B appointment setting was a a clock, data would be the hands.
Well, you get the idea. Validating data is critical to a quality lead generation process. Look at it this way, if you did have a car with no wheels…you would be stuck in the same spot for a while, and burning money in the meantime.
But don’t just take it from us, look at the numbers! We analyzed and measured the impact invalid data has on lead generation and the overall cost to your company.
Here are some of the findings included in the report:
- How data validation results in 4x the success of non-validated data
- Good data directly impact dollars spent and ROI
- Top 2 major investment losses in not qualifying data
For full report download below.