DemandJen: Accelerate REVenue Agenda

THURSDAY, MAY 16, 2013 

Registration & Breakfast

8:00 am – 8:30 am

Opening commencement with Jenny Vance 

8:30 am-8:45 am

Opening Keynote Speaker

8:30 am – 9:30 am

In the Indy 500, there’s nothing better than receiving the victory bottle of milk. What happens next?

That’s where David Wasilewski found himself. After co-founding women’s apparel company Spanx and helping grow the brand to more than $150 million in sales, David set his sights on cancer research. Learn how this entrepreneur shifted from Spanx to founding WhatNext, the leading online source of firsthand insights to cancer treatments. David will discuss how he built a brand and took his idea to market, as well how to overcome the challenges of entrepreneurship. 

David Wasilewski

Founder

WhatNext;

Co- Founder & COO

Spanx

@WhatNextMan

Break

9:45 am – 10:00 am

Breakout Session 1

10:00 am – 10:45am

How to Develop a Marketing Roadmap

Whether rolling out a new product or targeting a new customer segment, a visual roadmap helps marketers to develop and validate repeatable marketing and sales models. Richard Cunningham has directed marketing for a number of successful companies and will share his proven three steps process. This interactive session will have participants revving up their own marketing strategies in no time.

Richard Cunningham 

Principal

Marcom Productions

@MarcomServices 

Building a Well-oiled Sales Machine

In racing, the Garage Area is among the most fascinating, because that’s where all the tinkering takes place that gives drivers the edge they need to win. The same is true for campaign planning. Learn how to speed ROI by crafting a successful campaign with upfront planning, including market research, messaging, value propositions and training. 

Kathy Ruggiero

Senior Director of Corporate Marketing PatientKeeper

@PatientKeeper

Break

10:45 am-11:00 am

Breakout Session 2

11:00 am-11:45 pm

Taking Laps: How to Benefit from Events

Trade shows and events provide great opportunities to showcase products and services. Learn how to maximize events with outbound marketing ideas that work.

Brian Graves

Vice President of Marketing & Communication

Connance, Inc

@BrianGraves_HIT

Fueling Up: Mastering the Discovery Call

The Discovery Call provides the fuel needed for future sales efforts. Aaron Prickel is a top-rated speaker and an industry leader in sales force development. He will discuss which questions are most effective in helping sales reps understand the needs of the prospect and improve the chance of a sale.

Aaron Prickel

Vice President & Co-Owner

Lushin and Associates

@Aaron_Prickel

Awards Lunch

11:45 am – 12:45 pm

Breakout Session 3

12:45 pm – 1:30 pm

A responsive website is the engine of sales and marketing efforts

Josh Miles will provide tips on how to create a website designed for mobile, tablet and desktop devices.

Josh Miles

Principal & Founder

Miles Design

@joshmiles 

Taking the ease of use of Jesubi into a tab in Salesforce.com

Bill will share insight into the  July release and how Angie’s List plans to use new Jesubi’s Salesforce.com features to implement prospecting automation and dramatically improve sales rep productivity.

Bill Johnson  

President & CEO

Jesubi

@jesubi

Break

1:30 pm – 1:45 pm

Breakout Session 4

1:45 pm – 2:30 pm

Start Your Sales Engine! Accelerating sales with integrated marketing, marketing automation and lead generation 

In the race to win customers, marketing and sales need to work together like a well-coordinated pit crew. Jenny Vance will demonstrate how companies can rev up sales easily by integrating marketing, automation and telemarketing.

Jenny Vance
President

LeadJen

@jennyvanceindy

Bringing home the trophy: Creating content that generates leads 

SEO isn’t enough to keep a sales pipeline filled. To do that, you also need to develop great content that directs prospects to your website and keeps them engaged. Learn the top questions your prospects are looking to answer then actively create and execute a more relevant content strategy that generates leads.

Jim Brown

Director of Business Development

Compendium

@jim_brown

Break

2:30 pm – 2:45 pm

Breakout Session 5

2:45 pm – 3:30 pm

The Final Stretch: How to boost the ROI of direct mail

High impact direct mail campaigns are a great way to get the attention of buyers. Learn how the addition of timely phone follow up can increase response rates and ROI.

Robin Hartowicz Promotional Product Sales

Print Resources

Doug Karr

President & CEO

DK New Media

@douglaskarr

Break

3:30 pm – 3:45 pm

Closing Keynote Speaker

3:45 pm – 4:45 pm

At 19, Sarah Fisher became the youngest woman ever to qualify for the Indianapolis 500. Her ability to drive fast race cars combined with a steely focus, quickly paid dividends. Fisher became the first woman to win a pole position for a major open-wheel race when she qualified fasted for the 2002 Belterra Casino Indy 300 at Kentucky Speedway. Her lightning-quick lap of 221.390 mph remains the fastest lap on record at that track. In 2008, she formed Sarah Fisher Hartman Racing, and the team scored its first IZOD IndyCar victory in 2011 at Kentucky Speedway. As a professional race car driver, Fisher was fast, focused and friendly. This attitude resulted in Fisher being voted the most popular driver in IndyCar racing for three consecutive years, and garnered her a portfolio of corporate sponsors. Fisher uses those same three characteristics to successfully balance her life as a business owner, spouse and mother.

Sarah Fisher

CEO Sarah Fisher Hartman Racing

@SarahFisher

Wrap-Up & Departure

4:45 pm

FRIDAY, MAY 17, 2013 

Fast Friday at the Indianapolis Motor Speedway 

10:30 am – 6:00 pm Reservations via registration submissions 

Pippa Mann – appearance

11:00 am – 11:30 am

Shuttles will be leaving from the front entrance of the Marriott Courtyard downtown at these times listed

email megan@leadjen.com with any questions

10:30 am
11:30 am
12:30 pm
1:30 pm