In his paper, David Raab takes an look into why there is a disconnect occuring between sales and marketing. Is it a sales or marketing issue and what could be done to ensure that every qualified lead is follow up on by sales in a timely manner?
You’ll find the CSO insights report on how many leads really do connect with. It will shock you!
You will also find out why it’s important to not have qualified marketing leads end up in the gap between sales and marketing.
Read how to bridge the gap!
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