Jim Brown has a love-hate relationship with lead generation.
A revenue marketer who has counseled some of the country’s fastest-growing brands, including FedEx, 3M and Cummins, Jim understands the importance of prospecting. However, not all prospecting efforts are successful in generating leads and helping the business grow.
Check out the full case study to read about more of Jim’s lessons learned on:
- Building internal insides sales teams vs. outsourcing
- Lessons learned on generating quality over quantity leads
- Different skill sets between enterprise and inside sales reps
Big thanks to Jim and Compendium for your partnership!