LeadJen’s Jenny Vance has a featured article in this issue of Excellence: Sales and Services talking about Bridging the Gap from Marketing to Sales.
Jenny Vance talks about the gap that is inevitably between sales and marketing. Too often leads are passed from Marketing to Sales without seeing it end in a deal. The question is, then, how can a company take the understanding of prospects to a new level and build a personal relationship with them? Vance talks about how the answer lies in the first contact and the information that is gathered in that touch. In her article, Vance outlines the problem, her solution, and how to go about solving the problem and increasing results.
Click here to learn how to better bridge that gap!