INDIANAPOLIS – (February 10, 2014) – Tuesday is the best day for healthcare marketers to schedule outbound sales calls, and clinician decision makers account for 27 percent of appointments set, according to an infographic released by LeadJen ( www.leadjen.com ), a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market.
LeadJen’s annual report, Selling to Healthcare Executives, graphically presents best practices gleaned from lead generation campaign activities for healthcare companies from 2010-2014, including nearly 365,000 call and email attempts, and more than 46,000 conversations with healthcare professionals. These calls resulted in nearly 3,500 qualified appointments, $47 million in sales pipeline and more than $13.5 million in revenue.
Tuesday nudged past Monday as the best day to reach healthcare prospects in 2013, according to the study. Other topics in the infographic include which steps in the campaign result in the best return and the best day and time to set appointments.
New this year is information about the best month for lead generation, as well as who is most receptive to appointment setting calls based on management level and function.
For example, the infographic shows:
- 30 percent of appointments are set from a returned email or phone call, up from 25 percent in last year’s study.
- 11 am to noon and 1 pm to 2 pm Eastern are the best times to reach a prospect live.
- February and March are the best months for prospecting to the healthcare industry, reflecting the importance of the HIMSS conference.
- Director level executives are most likely to accept an appointment.
“The implementation of the Affordable Care Act (Obamacare) is transforming healthcare and is pushing healthcare organizations to invest in technology to gain efficiencies and meet new regulations,” said Jenny Vance, president of LeadJen. “Healthcare technology vendors can capitalize on these opportunities by understanding the tactics that best reach their market and deliver results.
The full infographic is available for download below: