James W. Obermayer, CEO of the Sales Lead Management Association, announced the results of the “20 Women to Watch in Sales Lead Management” leadership program for 2012. Obermayer said, “The SLMA 20 Women to Watch guide, inspire, teach, and lead; they are creators of wealth.”

Susan Campanale, SLMA’s VP, said, “We take great pleasure in recognizing the leadership of those nominated. The winners were chosen by five judges; three women and two men. The list of the 20 most influential women in Sales Lead Management, and their photos, appear on the SLMA site.

In alphabetical order, the winners are:

Lisa Arthur, Aprimo, Inc.
Trish Bertuzzi, The Bridge Group, Inc.
Karla Blalock, PointClear, LLC
Lisa J. Cramer, LeadLife Solutions
Christine Crandell, NBS Consulting Group
Robyn Davis, When I Need Help (WINH)
Kristin Hambelton, Neolane, Inc.
Jennifer Horton, Eloqua, Inc.
Diane Mayer, CodeBaby®
Nancy Nardin, Smart Selling Tools
Maria Pergolino, Marketo, Inc.
Lori Richardson, Score More Sales
Jill Rowley, Eloqua, Inc.
Anneke Seley, Phone Works, LLC
Tonya Signa, Signature Marketing Services
Ruth P. Stevens, eMarketing Strategy
Tonnia Strand, Business to Business Marketing
Pelin Wood Thorogood, Schulman +Thorogood Group
Jenny Vance, LeadJen LLC
Mari Anne Vanella, The Vanella Group, Inc.

The Process SLMA members were invited to nominate women leaders in the field of sales lead management. From those nominated, 20 professionals were selected. Nominees were judged on their contributions to a combination of sales lead management, marketing and sales activities. Additional qualifications, such as board positions, authorships, and relevant presentations, were taken into account.

Please send an email or place a call to these outstanding leaders and contributors to the discipline of sales lead management.


This program is sponsored by the generous support of Marketo, Event Technologies, HubSpot, and PointClear.

About the Sales Lead Management Association

The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4,502 members of the worldwide sales lead management community. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, software reviews, display advertising, SLMA Radio, newsletter advertising, sponsored cartoons, and
industry leader links.