Looking for Scalability and Flexibility? Consider Outsourcing Your Sales or Marketing
If you’re considering starting a B2B sales-oriented business, or if you’ve already started one and you’re looking for ways to expand, outsourcing part of your sales force may be the best option for you. It might seem scary at first, but the truth is that outsourcing certain tasks offers more flexibility and scalability than building in-house teams. Here’s how.
The Hiring Process
If you’re interested in hiring one or two people to help you market your company, it’s a lengthy process. First, you need to determine who your ideal candidate is, and then you must advertise the job opening. Next, you’ll need to read applications and resumes, schedule interviews, perform background checks, check references, and much, much more. This is an incredibly time-consuming process and one that can take you away from more important tasks – including running your business. When you choose to outsource, all of this is handled for you.
You Aren’t Locked into a Salary
If you hire two people to help market your company and add them to the payroll, but later discover you only really needed one person to do the job, it can be difficult to scale down. After all, letting someone go is difficult enough, and that’s not to mention things like unemployment insurance and legal requirements that apply when you add someone to your company’s payroll. When you choose to outsource, if you decide you need more or less help, all it takes is a phone call.
You’ll Have Access to Experts
Some people are averse to the idea of outsourcing because they’re afraid the company they choose will not live up to expectations. Though this is a very real and very valid concern, it’s important to keep in mind that you can easily read reviews and talk with members of the company’s staff long before deciding. In most cases, you only pay for the service you need for as long as you need it, so there are no contracts involved. If you don’t like the service you receive, you can cancel it.
It’s Flexible Enough to Give You Your Life Back
If you’ve been trying to prospect for leads or market your company all by yourself, then you probably understand the sheer amount of effort it takes to make any kind of progress at all. In fact, there’s a good chance that you’re not spending enough time doing the things you like to do, such as taking vacations with your family or learning more about your chosen industry. When you choose to outsource, you can breathe again. It’s flexible enough that you can decide how much you want to outsource and how much you want to keep in-house, which allows you to find the perfect balance.
Scalability and flexibility are important in today’s day and age, and that’s especially true for newer businesses and those in highly competitive industries and niches. Outsourcing part of your sales or marketing provides you with the benefits you want without the headaches you don’t.