INDIANAPOLIS – (January 16, 2012) – In what may be an unconventional way to sell an Internet domain name, Techshot, a contract new product development company, has hired a lead generation company to help sell its unused domain name,

LeadJen (, an Indianapolis-based B2B lead generation company, is using traditional lead generation tactics, such as email, direct mail and phone calls, to help Techshot identify companies that may be interested in acquiring the domain URL.

According to LeadJen President Jenny Vance, Techshot was prohibited from using the domain because it was too similar to a URL used by a competing engineering company in Europe. “We worked with Techshot in the past to generate leads for their engineering services, and the company trusts our work,” said Vance.

More than 60,000 online searches a month contain the keyword “shot,” according to Vance, who notes that LeadJen will be targeting companies in industries including sports, weapons and gaming.

Techshot gets several inquiries a month about selling the domain. is unusual because it is short, memorable and uses the .com top-level domain. According to DN Journal, only seven of the top-selling domains in 2011 were four letter words with a .com top-level domain.

LeadJen anticipates that as many as 80 companies may be interested in bidding on the domain. Depending on the number of bidders, the domain has been appraised to sell for more than $500,000.

Additional information on is available by calling 317-844-6885, ext. 120.

About LeadJen

LeadJen is a B2B lead generation company that uses unparalleled data and insight to drive prospect interactions that convert to sales.  The company’s committed team and proven, repeatable process benefit clients targeting industries including, healthcare, manufacturing, retail, financial services, life sciences and high tech. LeadJen is based in Indianapolis.  For more information, visit