November 2014 - LeadJen

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B2B Marketers Measuring Campaign Influence For A Better View Of Buyer Behavior

November 17, 2014 by | Leave a Comment

As B2B marketers plan next year’s campaigns, it has become common practice to analyze…

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How to Calculate the True Cost of a Lead

November 7, 2014 by | Leave a Comment

A surprising number of marketers still begin lead generation campaigns by focusing on the…

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2014 Nominee for SLMA 50 Most Influential: Jenny Vance, LeadJen President

November 3, 2014 by | Leave a Comment

Nominated By: Linda Muskin Why are you nominating this person? Jenny Vance, one of…

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